The Incredible New Austin Seven

The all-new Austin Seven is a marvel of style, practical design, and engineering brilliance.

A statement of fashion and elegance, it is a surprisingly spacious city car—perfectly suited to modern urban life.

Now reimagined for a new generation, and proudly produced once again by The Austin Motor Company.

In order to make full use of the space within the body of the Austin Seven, the wheels have been positioned as near to the four extremities as possible, providing a wider-than-normal track and allowing maximum use of the interior space.

Because the wheels themselves are more compact than those of conventional cars, they occupy less room within the body, contributing to the Austin Seven’s remarkable spaciousness despite its compact overall size.

What about comfort?

The use of compact wheels, combined with a relatively short wheelbase and wide track, called for a complete departure from traditional methods of suspension. Here again the Austin Seven excels, its suspension having been carefully engineered to suit its advanced electric powertrain and modern driving conditions.

The car absorbs road shocks with remarkable efficiency, providing smooth, stable progress and the reassurance of all-round independent suspension.

These, then, are the secrets of the Austin Seven’s outstanding stability and its safe, comfortable ride—qualities often associated with larger and more expensive cars, yet now proudly embodied in this remarkably well-priced, top-quality newcomer from Austin of England.