Published: 13/10/2025
- Austin Motor Company have appointed Shortfield Garage Limited in Godalming as the Austin retail and after sales service dealer for Surrey.
- New showroom will initially present the new Austin Arrow with further model launches planned.
- The new dealer will be known as Austin Surrey and will offer full facilities for sales, service and parts and have an exceptional reputation for their service workshops standards.
8th October 2025, Rayne, Essex, UK: The Austin Motor Company Limited are today pleased to announce the appointment of Shortfield Garage Limited of Godalming, Surrey as our newest Austin Motor Company retailer, the first in over 40 years. This is an important step in The Austin Motor Company’s exciting plans to establish an all-new Austin dealer network across the UK and Europe.
Operating since 2009, Shortfield Garages have built a strong tradition of putting customers first. Over the last 16 years the business has built a loyal customer base, specialising in the sales, servicing, and MOT of quality used cars.
Commenting, Nigel Gordon-Stewart, Chairman and CEO, Austin Motor Company Limited said, “We are pleased to announce the appointment of our first new dealer, Shortfield Garage, to our Austin network, to be known as Austin Surrey. We look forward to working closely with Andy Parsons, Darren Belmore and all the Austin Surrey team as they grow their business under the Austin brand. Austin Surrey is the first of our new dealers to be appointed in the renaissance of the Austin brand with more appointments to come across the UK, into Europe and in markets in which Austin previously held a prominent position.”
The family-run business has been appointed to represent Austin in Surrey, providing customers across the county an accessible new home for Austin. Their new showroom, right by the mainline station into London Waterloo, will stock both the Heritage and Contemporary models in the expanding Austin Motor range.
Andy Parsons agreed: “Darren and I have spent many years in the motor industry and having met with Nigel Gordon Stewart and Paul Fox at the Austin Arrow’s debut at the EV show in docklands earlier this year, we were excited about the prospects and the plans for the brand. We are genuinely thrilled about the rebirth of Austin. As passionate fans of one of Britain’s most iconic automotive brands, we are proud to become the first UK dealer. We look forward to growing the Austin brand and helping to write an exciting new chapter in the legacy of this legendary name. With ever growing energy costs and the ongoing challenges to our climate we are delighted to be partnering with a motor brand with such a focus on renewable energy and a greener planet with electric vehicles. We would like to extend a warm welcome to all our future Austin customers to drop in to see us at our showroom on Mill Lane in Godalming.”
ENDS
About: Austin Motor Company Limited
Originally founded in December 1905, The Austin Motor Company Limited is revitalising a legendary name in automotive history. Following the early retirement of the Austin brand in the late 1980s, the automotive landscape has now shifted towards electrification providing the perfect conditions for the reintroduction of one of the most long-standing and innovative British automotive brands. The Austin Motor Company is now breathing new life into the Austin legacy, rekindling the spirit of innovation and accessibility that defined the original marque.
In July 2025, Austin made a significant impact in the market with the soft launch of the new Austin Arrow, the first car from Austin’s new Heritage range. This model has received a positive reception from both customers and dealers alike, underscoring a strong nostalgic desire for the return of the Austin name.
The Austin Arrow is just the beginning. AMC has an exciting lineup of product launches planned, promising to introduce a diverse range of vehicles that cater to various segments of the market. These upcoming releases are designed to not only honour the heritage of the Austin brand but also to incorporate modern technology and design principles that meet the expectations of today’s consumers.
The company’s commitment to quality and innovation is evident in the Austin Arrow, which combines classic Austin charm with contemporary engineering and design. This approach aims to attract both nostalgic customers who remember the brand’s rich history and new buyers seeking value and performance in their vehicles.
As Austin continues to build its presence in the automotive industry, it remains focused on forging strong partnerships with dealers and enhancing customer experiences. The positive feedback from dealers indicates a readiness to embrace the Austin brand’s revival.
With a clear vision for the future, Austin Motor Company Limited is not just about reviving a name; it’s about reimagining what the Austin brand can represent in the 21st century—exciting, fun, affordable, reliable, and stylish vehicles that resonate with a new generation of Austin drivers.
For further information, please contact:
Paul Fox, Austin Motor Company Limited [email protected]
(+44) (0)7955 588019
